EEC Account Manager - Casablanca

EEC Account Manager - Casablanca

Call for Internal & External Applications

EEC Account Manager - Casablanca

(Full-time position -CDI)

Human Capital Office invites internal and external applicants for the position of EEC Account Manager at Executive
Education Center (EEC- Casablanca).

Reporting Line: EEC Director

Job Overview:

The Executive Education Account Manager's main purpose is to support the Director of Executive Education in assessing market needs, developing strategies for programs, and managing their marketing in alignment with the university's strategic plan. They are responsible for developing and maintaining strong client relationships, expanding the customer portfolio, and increasing market share. Their proactive management focuses on anticipating needs, ensuring customer satisfaction, loyalty, and account growth, while creating a positive customer experience. Additionally, they play a role in coordinating daily activities within the center.

Main Responsibilities:

1. Market Analysis and Customer Engagement

• Foster a deep understanding of the local market landscape, business entities, and evolving industry trends
  through continuous engagement with key stakeholders.
• Establish connections with potential customers to assess their needs and aspirations, identifying opportunities
  for tailored executive education programs.
• Conduct comprehensive market research to evaluate the commercial viability of new and specialized programs,
  ensuring alignment with market trends and the university's strategic objectives.

2. Program Development and Strategic Alignment

• Work closely with the Director to curate a portfolio of EEC Casa programs that cater to the specific needs of the target market, maximizing enrollment and revenue potential.
• Provide valuable insights and recommendations to refine existing EEC Casa programs, ensuring they remain relevant, engaging, and aligned with industry standards.
• Facilitate the development and launch of innovative executive education programs that address emerging market needs and differentiate the university's offerings.

3. Internal Collaboration and Organizational Contribution

• Contribute to organizational activities and the overall development of Executive Education at AUI, sharing
  expertise and promoting cross-divisional collaboration
• Collaborate with academic partners to jointly develop and implement executive education programs, leveraging
  expertise and resources to deliver high-quality learning experiences
• Plan and budget activities within the division, ensuring efficient resource allocation, cost optimization, and
  alignment with strategic goals.

4. Communication, Promotion, and Service Excellence

• Maintain clear and consistent communication with customers throughout the program lifecycle, ensuring mutual
  expectations are met and fostering long-term relationships.
• Utilize a variety of communication systems and styles to actively promote the EEC to various stakeholders,
  including the media, showcasing the value and impact of executive education programs.
• Contribute to the implementation of strategies to foster effective communication internally and externally for
  the EEC, promoting transparency, collaboration, and brand reputation.

5. Reporting and Analysis:

• Establish regular activity and performance reports.
• Analyze results and suggest areas for improvement.

Additional Responsibility

• Coordinate with EEC Ifrane to handle all logistical aspects related to the organization of executive education events in Casablanca, ensuring seamless event execution and a positive customer experience.

Qualification and Professional Experience

Required: Master’s degree, MBA or equivalent
Preferred in: Marketing, sales, Management, Business Administration, a related field.
Type and Length of experience: 7 to 10 years' professional experience in customer services is desirable, experience in executive education would be a must.

Personal and Behavioral characteristics / IT skills:

Technical skills

• Mastery of sales and negotiation techniques.
• In-depth knowledge of the training offerings.
• Ability to understand customers' specific needs.

Interpersonal skills

• Excellent communication and active listening skills.
• Ability to build trusting relationships with customers.
• Customer service and satisfaction awareness.

Organizational skills

• Ability to manage several files simultaneously.
• Rigor in administrative follow-up and contract management.
• Sense of customer service and satisfaction.

Organizational skills

• Ability to manage several files simultaneously.
• Rigor in administrative follow-up and contract management.

Computer skills

• Proficiency in office automation tools (Word, Excel, PowerPoint).
• Knowledge of customer relationship management (CRM) software.

Deadline: January 31, 2024, at midnight.

Qualified candidates are invited to submit a letter of application and CV to the following address: recruitment@aui.ma, specifying "EEC Account Manager " in the subject line.

The search process

The selection process will begin in the 1st week of January, and shortlisted candidates will be invited for interviews. The successful candidate will be expected to take up the position immediately upon notification.