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Methods for Good Business Planning
In the framework of its entrepreneurial activities and support to innovative entrepreneurs, the incubator center has organized a training day on “business planning” on Friday, 22 June 2007. The training stemmed from the entrepreneurs’ need in business planning and came to close the gap in the subject. The general objectives of the training day were to:
- Familiarize participants with the vocabulary, objectives and philosophy of business planning.
- Provide participants with the methodology and key steps to develop a good business plan.
- Adapt the business plan to the different development stages of the company as well as to the addressed audience.
The training was specifically designed to provide entrepreneurs with the theoretical and experimental facets of a successful business plan. The agenda of the training that was run over the whole day in French can be found bellow for more details.
In total, 30 entrepreneurs participated in the event divided as follows: 5 project holders from our incubator, 15 participants from the Azrou center and 10 participants from the “Centre Regional d’Investissement” (CRI) and the “Fondation Banque Populaire pour la Création d’Entreprises” (FBPCE).
In addition to its educative and instructive objectives, the event was also an occasion for entrepreneurs to sit together and interact between each other on the one hand and with the experts on the other hand. Overall, the participants have been very satisfied with the experience and stressed on the importance of such initiatives for Moroccan entrepreneurs in general. The training came to confirm the entrepreneurial vision of the university through its incubator, and similar events are on the program for the coming future.
Programme de la journée
9:00 à 10:00 Introduction
- Le business plan: définition, objectifs, enjeux;
- Le contenu du business plan - les spécificités de la création d'entreprise;
- Les objectifs et les destinataires du business plan (interne et externe)
- Les différents domaines d’applications: lancement de projet, développement, diversification, gestion courante, investissements, création
10:00 à 10:15 Pause café
10:15 à 12:30 L’analyse stratégique et opérationnelle (L’étude de marché et plan d’action)
- Analyse S.W.O.T.
- Marketing Mix
- L’analyse concurrentielle
- La détermination des objectifs stratégiques
- Savoir rédiger sa stratégie et ses plans opérationnels (marketing, production, ressources humaines, achats, commercialisations, etc.)
- Facteurs clefs de succès et atouts dans les activités choisies
12:30 à 14:30 Déjeuner
14:30 à 16:30 Le business plan : la synthèse économique et financière
- Détermination de la structure des coûts :
- Coûts fixes
- Coûts variables
- Calcul du seuil de rentabilité : facteurs de variabilité du résultat.
- Les besoins d’investissement : équipements et besoins d’exploitation
- Calcul de la marge d’autofinancement
- Plan de financement et bilan prévisionnel
- Plan de trésorerie
- Simulations
16:30 à 17:00 Les risques du projet
- Risques marchés
- Risques industriels
- Risques politiques
- Risques financiers
- Risques juridiques
- Autres risques
17:00 à 17:30 Mot de synthèse
17:30 à 17:45 Pause café
 
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