Al Akhawayn University in Ifrane
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Al Akhawayn University

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Executive MBA

Overview | Time Requirement | Program Content | Course Description | Admission| Download Package

Course Description

MGT 6201      Organizational Behavior (2)

This course covers: organizational theory, research and applications important to managerial and organizational effectiveness; design of organizational structure; control systems for enhancing organization effectiveness. It also emphasizes managing and building inter-organizational relationships; authority, influence and leadership relationships; organizational culture; organization-environment relations; international considerations; inter-group power and conflict; and organizational change and development.

MGT 6311      Alliance Management (3)
This course is an advanced reflection on the use of strategic alliances to boost the profitability and/or efficiency of organizations.  Topics covered include the motives for alliances, case studies of alliances, making the distinction between alliances, partnerships, joint ventures, and mergers and acquisitions.  Key business issues related to alliance management are discussed: integrating different systems and culture, human resource management, planning and control for alliances, etc. 

MGT 6312      Human Resource Management and Development (3)

This course discusses the management of an organization’s human resources, with an emphasis on the strategic issues involved in obtaining and developing employees. The strategic view emphasizes the way human resources are managed in the context of the general management function, and is discussed with regard to human resource planning, the recruitment and selection functions, employee development, managing compensation and reward systems, performance management, and the environment of the human resource function.

MGT 6313      Corporate Governance and Business Ethics (3)

The aim of this course is to enable participants to implement business ethics and corporate governance rules in their own organizations. They should understand the ethical role of the Board and of the Executive Management Team in strategic decision-making processes. They will develop guidelines for business ethics to be applied at all levels of the company and in different countries. The participants will learn how to implement the guidelines and develop strategies to monitor compliance by all employees.

MGT 6314      Effective Negotiations (3)

The purpose of this course is to enable participants to understand their own intrinsic negotiating behaviors and how those can be adapted for effectiveness in a variety of situations. The course focuses on building the individual skills of the participants based on their willingness to be engaged in the total program experience.

MGT 6315      Leadership (3)

This course is designed to expose participants to the areas of knowledge and kinds of competencies that are fundamental to the study and practice of leadership in a variety of settings. It will help the participants understand their own experiences, aspirations, and qualities of leadership. The content of this course is drawn from several disciplines. Participants will focus on the conceptual aspects of leadership, and will discover the skills and practices of exemplary leaders. At the conclusion of this course, participants will be acquainted with the interpersonal and technical skills needed for effective communication, decision-making, and public policy.

MGT 6316      Operations Management (3)
This course focuses on improving performance of the firm through coordination and integration of production, functional areas, and information. Participants will develop skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. At a minimum, the following subjects will be discussed: quality management, process analysis, cross-functional integration, product development, aggregate and operational planning, technology and operations strategy, and international operations strategy.

MGT 6317      Supply Chain Management (3)

In this course participants learn about the effective management of supply chains. The class examines moving materials to a production facility, controlling the transformation of materials into products, distributing the products to customers, maintaining and recycling the products, and the logistics of service operations. Specific topics include supply-chain integration, supply-chain strategies, plant and warehouse locations, modes of transportation, systems for managing material flows, inventory systems, and organizational structures for supply-chain management and global logistics.

MGT 6318      Knowledge Management (3)

The aim of this course is to provide participants with practical skills needed to formulate the influence of the changing technology environment on the organization’s capacity to manage knowledge effectively. This should lead to the identification of the different knowledge work and knowledge assets that organizations must manage. Participants are expected also to create and leverage the needed knowledge assets. They should be continuously aware of the importance of knowledge in determining competitiveness. To reach these goals, best practices are presented and analyzed. Topics include intellectual capital, research and development, property rights and patents, information technology solutions for knowledge management, organizational aspects of knowledge management, and processes for knowledge management.

MGT 6320      Strategic Management and Business Policy (Capstone) (3)

By the end of the course, participants are expected to have improved their critical thinking and skills in developing and implementing business strategies. An important goal of this course is to assist the participants in the development and improvement of abilities to diagnose and analyze the impacts of changes. Participants will gain a deeper appreciation of the process through which planned changes can be accomplished. The topics include setting missions and visions, strategy definition, recognizing and nurturing core competencies, diversification, and moving from strategy to execution. The problems, prospects and challenges of leading and managing change will be also considered. Participants will be provided with an opportunity to consider how organizations can effectively develop and maintain anticipative systems. The course is largely based on cases and applications that support different dimensions of strategic management underlined above. Guest speakers are also important sources for the enrichment of the class discussion and sharing of experiences by participants.

MKT 6201      Principles of Marketing (2)
This course is a survey of the marketing process from a manager's perspective. It includes an analysis of marketing activities designed to provide products and services to customers. Topics include the marketing environment, consumer buying habits and motives, regulations and advertising strategy.

MKT 6311      Marketing Management (3)
The aim of this course is to provide participants with skills needed for the development of marketing strategies and plans. The driving role of markets, the importance of situation analysis, positioning and relationship strategies are also among the dimensions targeted in enlarging the skills of the participants. The course deals with marketing strategy for better decision-making.
It emphasizes the marketing process from the firm’s point of view. It also focuses on management and implementation of marketing strategies. Market analysis, product planning, distributional channels, branding, pricing, promotional decision making and developing, and communicating an integrated marketing plan are major elements in this course. Practical cases are largely used for the illustration of each component of this course. Guest speakers are also important sources for the enrichment of class discussion and experience sharing.

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P.O. Box 104, Hassan II Avenue, 53000 Ifrane, Morocco
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