Bachelor of Business Administration (BBA)

III. Concentrations (Select only one) - 12 SCH

The School of Business Administration currently offers four areas of concentration. These are: Finance, Management, Marketing, and International Business. Students must complete 15 credits in their respective areas of concentration.

Finance

The Finance concentration is designed to enhance the understanding of finances and the principles: for financial management of local, national and international financial markets and businesses with emphasis on performing financial analyses and assessments; and, an understanding of the impact of finance and decision making. Students must complete professional development requirements and four courses from the following :

Management

The Management concentration focuses on the theory and practice of management within the business and corporate environments, with emphasis on policies and strategies of business cycles and processes found in decision-making. Students must complete professional development requirements and four of the following courses:

Marketing

The Marketing concentration is designed to give an in depth understanding of Marketing techniques, sales promotion and strategies, with emphasis on the analysis of consumer needs and behavior, and market studies. Students must complete professional development requirements and four of the following courses.

International Business

The International Business concentration focuses on the principles and policies of business management, with emphasis on Public Relations, Marketing, Finance and Management, all from an international framework. Students must complete professional development requirements and four courses from the following :