Graduate Course Descriptions
Marketing (MKT)
MKT 5305 Marketing Management 3(3-0)
Pre-requisite: MKT
3301
This course examines the creation and distribution of products
and services for consumers. It focuses on the key issues in analyzing
market opportunities, developing and implementing marketing strategies
and programs, and controlling the marketing effort. At a minimum,
the following subjects will be discussed: marketing product/market
selection, product line management, sales force operations, communications
management, pricing and profit planning, and management of distribution
channels.
This is a Core Course for the MBA program
MKT 5306 International
Marketing 3(3-0)
Pre-requisite: MKT
5305 or special permission
This course provides an in-depth study of
the global variations in market and trade
patterns. This is a project course, in which
students are required to develop a marketing
plan for a product or service to be marketed
in at least two distinctively different countries.
At a minimum, the following subjects will
be discussed: international product development
and adaptation, sales force management, and
pricing, promotion, and distribution issues
across cultures and national boundaries
This is a Concentration Course in International
Business & Marketing for the MBA program
MKT 5307 Marketing
Research 3(3-0)
Pre-requisite: MKT
5305 and GBU
4401
This course focuses on marketing research
concepts and techniques, and developing the
ability to critically evaluate and utilize
research information in the decision making
process. At a minimum, the following subjects
will be discussed: research design, questionnaire
design, survey sampling, analysis, use, and
evaluation of quantitative and theoretical
models of marketing management, the role
of models in decision making, and consumer
response.
This is a Concentration Course in Marketing
for the MBA program
MKT 5308 Services
Marketing 3(3-0)
Pre-requisite: MKT
5305
This course focuses on the distinctively
different aspects concerned with marketing
in services industries. It examines problems
facing professional, not-for-profit, social
and financial services marketers. At a minimum,
the following subjects will be discussed:
intangibility of the service, best practices
among leading service providers, service
function in manufacturing firms, interfacing
with other functional areas of the business,
and selection, development and management
of service dominated products.
This is a Concentration Course in Marketing
for the MBA program
MKT 5309 Strategic
Market Planning 3(3-0)
Pre-requisite: MGT
5306 and MKT
5305
This course focuses on the application and
further development of concepts learned in
marketing management and research. It provides
an integrated approach to the use of marketing
tools and concepts in the formulation and
execution of a marketing plan. At a minimum,
the following subjects will be discussed:
market share, industry growth, overall impact
of marketing strategy, competitive appraisals,
evaluating the firm's ability to compete,
and identifying marketing factors that contribute
to the success of a strategy.
This is a Concentration Course in Marketing
for the MBA program
MKT 5310 Advertising
and Promotion Management 3(3-0)
Pre-requisite: MKT
5305
This course provides an in-depth study of
advertising and sales promotion theories
and strategies. Special emphasis is placed
on consumer behavior. At a minimum, the following
subjects will be discussed: advertising and
promotion analysis and targeting, budgeting,
media selection, consumer and trade promotions,
publicity, theories and applications in consumer
behavior, and evaluating advertising effectiveness.
This is a Concentration Course in Marketing
for the MBA program
|
