Undergraduate Course Descriptions
Marketing (MKT)
MKT 3301 Principles of Marketing
3(3-0)
Pre-requisites: ACC
2302 and ECO
2302; or ACC
2301 and EGR
2302
This is a survey of the marketing process from a manager's perspective.
Includes an analysis of marketing activities designed to provide
products and services to customers. Topics include the marketing
environment, consumer buying habits and motives, regulations and
advertising strategy.
This is a Business Major Common Core Course the BBA
This is Business Minor for Social Science
Majors
This is a Foundation Course in the MBA program
MKT 3302 Advertising
and Promotion Management 3(3-0)
Pre-requisite: MKT
3301
It is an overview of the broad fields of
advertising and promotion management. Topics
include managing promotional operations,
advertising, public relations, personal selling
and sales promotion. Emphasis is on how promotional
campaigns are planned, created and budgeted;
and how these campaigns can inform buyers,
change attitudes and increase sales.
This is a Concentration Course in Marketing
the BBA
This is a Minor in Marketing for Business
Majors for the BBA
MKT 3303 Consumer
Behavior 3(3-0)
Pre-requisite: MKT
3301
It teaches the process of consumer decision-making
and the contribution of psychology, sociology
and anthropology toward understanding the
consumer decision-making process. Topics
include a conceptual understanding of consumer
behavior and application of these behavior
concepts to marketing decision-making.
This is a Concentration Course in Marketing
the BBA
This is a Minor in Marketing for Business
Majors for the BBA
MKT 3399 Special
Topics in Marketing 3(3-0)
Pre-requisite: Junior Classification
Specially scheduled readings on significant
issues or topics relevant to marketing.
This is a Concentration Course in Marketing
the BBA
MKT 4304 Marketing
Research 3(3-0)
Pre-requisites: MKT
3301 and one of the following: GBU
3301, SSC
2401, MTH
3301
It provides tools for marketing decision-making,
considers the definition of research problems,
selection of projects, analysis of data,
and data analysis techniques, and includes
problem formulation, research design, alternative
methods of data collection including data
collection instruments, statistical sampling
and field operation.
This is a Concentration Course in Marketing
the BBA
This is a Minor in Marketing for Business
Majors for the BBA
MKT 4305 Marketing
Management 3(3-0)
Pre-requisites : MKT
3301, GBU
3301, and MGT
3301
It covers the planning and execution of
marketing activities from the managerial
viewpoint. Emphasis on determining the basic
product or service market analysis, price
policies, product promotion, sales force
management, sales analysis, and physical
distribution with logistics systems.
This is a Concentration Course in Marketing
the BBA
This is a Minor in Management for Business
Majors for the BBA
This is a Minor in Marketing for Business
Majors for the BBA
MKT 4306 International
Marketing 3(3-0)
Pre-requisite: MKT
3301
Survey of international marketing: world
markets, political restraints in trade, marketing
practices, international logistics and advertising.
This is a Concentration Course in Marketing
the BBA
This is a Concentration Course in International
Business the BBA
This is a Minor in International Business
for Business Majors for the BBA
This is a Minor in Marketing for Business
Majors for the BBA
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