Al Akhawayn University in Ifrane - Nicolas Hamelin-Meriem Ellouzi-Andrew Canterbury

Nicolas Hamelin-Meriem Ellouzi-Andrew Canterbury

A new paper entitled “Consumer Ethnocentrism and Country-of-Origin Effects in the Moroccan Market,” by Al Akhawayn University professor Nicolas Hamelin, Al Akhawayn MBA graduate Meriem Ellouzi (Class of 2010), and Al Akhawayn professor Andrew Canterbury will be published in a forthcoming issue of the Journal of Global Marketing (Volume 24, Number 3, 2011).