1- Dr. Muhammad Ikram Publishes a Co-authored Paper entitled “Do Companies Adopt Big Data as Determinants of Sustainability: Evidence from Manufacturing Companies in Jordan”. 

Dr. Muhammad Ikram, Assistant Professor at the AUI School of Business Administration (SBA), published the article, “Do Companies Adopt Big Data as Determinants of Sustainability: Evidence from Manufacturing Companies in Jordan.” It was published in the prestigious, Global Journal of Flexible Systems Management indexed by ABS, ABDC, and Scopus. 

The study examines how the model of technology–organization–environment impacts the intention to adopt Data Analytics (BDA). Furthermore, the study provides additional insight into the relationship between intent and actual use of BDA in the context of risk perception, as well as the influence of intent of actual use of BDA on sustainable development. The study found that two constructs, top management support, and competitive pressure, have a significant effect on the intention to adopt BDA. Furthermore, the study found no significant moderating effect for the perceived risk of BDA on the relationship between intention to use BDA and actual usage. Finally, the study revealed that the intention to use BDA had a considerable impact on its actual use. Our main findings provide a deeper understanding of the enablers of BDA adoption through the development of a framework that includes direct and moderating constructs. 

More details about the article can be found at: https://doi.org/10.1007/s40171-022-00313-0 

2- Dr. Muhammad Ikram Publishes a Co-authored Paper on Performance Evaluation of Green Furniture Brands in the Marketing 4.0 Period: An Integrated MCDM Approach  

Dr. Muhammad Ikram, Assistant Professor at the AUI School of Business Administration (SBA), has published an article titled “Performance Evaluation of Green Furniture Brands in the Marketing 4.0 Period: An Integrated MCDM Approach.” The article has been published in the prestigious Sustainability journal (#2 ranked in the Sustainable Development category globally) and has a 3.889 impact factor. 

Our study aims to make important contributions to the literature on green marketing, green furniture brand performance, and marketing 4.0. First, the literature lacks the Green 4P and Marketing 4.0 integration. With this study, we helped green furniture brands discover their shortcomings while providing them with the opportunity to evaluate themselves in the eyes of consumers. With the findings of our empirical analysis, we aim to facilitate the application part of Green 4P, which is difficult for green furniture brand managers to successfully implement. In addition, we aim to offer green furniture brands more sustainable, environmentally friendly, and green production and sales methods with the magnificent technological benefit of Marketing 4.0.  

More details about the article can be found at: https://www.mdpi.com/2071-1050/14/17/10644