Al Akhawayn University in Ifrane - Dr. Ikram publishes an article on the severity of COVID-19 effects in Asian countries

Dr. Ikram publishes an article on the severity of COVID-19 effects in Asian countries

Dr. Muhammad Ikram, assistant professor at the AUI School of Business Administration (SBA), has recently published on the severity of COVID-19 effects, titled “Intensifying effects of COVID-19 on economic growth, logistics performance, environmental sustainability and quality management: evidence from Asian countries,” in the Journal of Asian Business Studies (JABS). JABS is a double-blind peer review journal that welcomes high-quality conceptual, empirical, and literature review papers. JABS is indexed in various databases such as ABS, ABDC, Web of Science, and Scopus.

This study develops a framework and investigates the intensifying effects of COVID-19 effects on economic growth, logistics performance, environmental performance and quality production processes. A novel grey relational analysis models’ approach is used to examine the inter-relationship between COVID-19 economic growth and environmental performance. In addition, the authors applied a conservative (maximin) model to investigate which countries have the least intensifying effects among all of the top affected COVID-19 Asian countries based on the SS degree of grey relation values. The data used in this study was collected from multiple databases during 2020 for analysis.

Results indicate that the severity of COVID-19 has a strong negative influence on the exportation of goods and services, logistics performance, and ISO 9001 and ISO 14001 certifications in all the six highly affected countries during the pandemic outbreak. Although the adverse effects of COVID-19 in exporting countries persisted until December 31, 2020, their magnitude decreased over time in Indonesia and Pakistan. During the COVID-19 outbreak, Pakistan showed comparatively better performance among the six top highly affected Asian countries due to its smart lockdown strategy and prevented severe damages to its economy. On the other hand, Indian and Iranian exports drastically reduced due to a rapid increase in the number of COVID-19 cases and deaths.

The research findings produce indispensable policy suggestions for leaders, world agencies, and governments to take corrective measures on an emergent basis to prevent more damages to their economies and to improve their logistics, environmental, and quality performance during the COVID-19 pandemic. 

More details about the article can be found at