Dr. Achibat on Political Communication in Morocco

Dr. Karim Achibat, a lecturer at Al Akhawayn Language Center, has recently published a book entitled Political Communication in Morocco: Unveiling the Rhetoric of Election Campaigns. Released by Nour Publishing, the book is available at the following link:

Political Communication in Morocco: Unveiling the Rhetoric of Election Campaigns addresses the interplay between political communication and national politics in Morocco. The book analyzes the nature, structure, and content of Moroccan political discourse, utilizing the 2011 legislative elections as a platform for examination. Adopting a critical approach to the study of political communication, this publication employs different complementary methodologies of data collection in communication studies: quantitative approach exemplified in survey research and qualitative approach illustrated in semi-structured interviews. The analysis and interpretations of the findings offer a set of recommendations on best practices of political campaigning in Morocco, shed light on how political parties’ communicative practices help change the political map, and help researchers better understand the political sphere in Morocco.