Al Akhawayn University in Ifrane - Winners of AUI Advertising Competition Announced

Winners of AUI Advertising Competition Announced

AUI Advertising Competition, organized by Dr. Hamelin, Assistant Professor of Marketing and Management, on Dec 2nd, 2015, saw the participation of 45 teams, of which 18 were selected. The Competition has been a tradition of the School of Business Administration since 2008. The Fall 2015 Edition, was sponsored by LeSportSac, a Tokyo-based company and brand of casual nylon bags.

Al Akhawayn students had to produce a one-minute video ad for LeSportSac promotional campaign. They addressed different subjects including lifestyle, product diversity, sports, fashion, adventure, girls’ power, luxury and social issues. The best advertising videos were selected by AUI professors (Nicolas Hamelin, Naziha Houki, Bob Rabboh, Abderrahim Agnaou and Anass Ramy Rahimi), winners from last year’s competition and LeSportSac Creative Team; Brand Director, Creative Director and Marketing Director. The total cash price for this year was $5000.

Congratulations to the top three winners of the competition:

1st Prize – Malak Chraibi + Hamza Fikri ($3000 or a trip to NY for 2, to visit LeSportSac Headquarter in Broadway)

2nd Prize – Khalil Tazi + Meryem Mekouar ($1000)

3rd Prize – Fatine El Alaoui El Mdaghri ($200)