AUI Students Attend International Conference on Marketing


Students Mohamed Balghannou, Fatima-Zahra Berrada, and Marwane Chtioui presented their work on “Khbizat Al-Atlas Cooperative” at the 11th International Conference of Marketing in Marrakesh, from the 23rd to the 28th of February, under the supervision of Dr. Bennani and Dr. Agnaou.

The annual event, hosted by the Faculty of Judicial, Economic and Social Sciences of the Cadi Ayyad University through its L-Qualimat research laboratory, took place under the title “The Role of Marketing in Upgrading Producers’ Groupings and Agricultural Cooperatives: Convergences of International Practices.”