Al Akhawayn University in Ifrane - Spotlights


Ahmed Driouchi and Nada Zouag

Ahmed Driouchi, Dean and Director of the Al Akhawayn University Institute for Economic Analysis and Prospective Studies, has published an op-ed in the Moroccan newspaper L'Economiste entitled "Les universités, moteurs de développement régional" (L'Economiste, May 12, 2011, pp. 34-35), based on the article he and Al Akhawayn University alumna Nada Zouag (BBA, Class of 2004) co-authored, entitled “Local Universities as Engines for Innovation and Regional Development in Southern Economies with Reference to Morocco.” The original paper was deposited on the Munich Personal RePEc Archive (MPRA) on May 5, 2011, and can be viewed at To view the May 12 L'Economiste op-ed, click here

Nicolas Hamelin

Al Akhawayn University Professor Nicolas Hamelin has won a research award from the International Academy of Business & Public Administration Disciplines, for “Understanding and Fighting Corruption: The Use of Social Marketing – the Case of Morocco.” The award certificate (click here to view) was presented at the Academy’s conference in New Orleans, Louisiana, October 24-26, 2010.

Ahmed Driouchi, and Karim Malki

A new paper entitled “Transforming Uncertainties into Risks and Poverty Alleviation: Lessons Learnt from the Successful Rescuing of Miners in Chile," by Dean of the Al Akhawayn University Institute for Economic Analysis and Prospective Studies, Ahmed Driouchi, and Karim Malki (Al Akhawayn BBA, Class of 2009; MS Corporate Finance, Class of 2010) is available for download at The paper draws a parallel between the extraction of the 33 Chilean miners and poverty alleviation, and invites governments, NGOs, and international organizations to reshape their action plans and poverty alleviation projects to account for the lessons learned from the Chilean case.

Nicolas Hamelin-Meriem Ellouzi-Andrew Canterbury

A new paper entitled “Consumer Ethnocentrism and Country-of-Origin Effects in the Moroccan Market,” by Al Akhawayn University professor Nicolas Hamelin, Al Akhawayn MBA graduate Meriem Ellouzi (Class of 2010), and Al Akhawayn professor Andrew Canterbury will be published in a forthcoming issue of the Journal of Global Marketing (Volume 24, Number 3, 2011).

Al Akhawayn men's soccer team-essec

The Al Akhawayn men's soccer team, the Lions, reached the final in the ESSEC International Sport Tournament (Le Tournoi des 5 Ballons) in Paris from April 17-22. The Lions played in a very tight final match against the Belgrade University School of Law, Serbia, which ended in Belgrade's favor in penalty kicks. Earlier in the tournament, Al Akhawayn had competed against Lebanese American University (2-0), Serbia University (0-1), ESSEC (France) (3-0), and Arrhus (Denmark) (3-0)