Spotlights

Nicholas Hamelin-Ibtissam Mkhanet-Yamina Benhari-Yasmina El Fethouni

Four papers by graduating Class of 2011 students under the supervision of assistant professor of marketing Nicholas Hamelin have been accepted for presentation at the International Academy of Business and Public Administration Disciplines (IABPAD) Conference, July 25-28, 2011, at the DoubleTree Hotel Waikiki in Honolulu, Hawaii, and also accepted for publication in the IABPAD Conference Proceedings. The papers are “Female Consumers’ Perception of Fashion Clothing in Morocco,” by Ibtissam Mkhanet; “Ethical Consumerism: A View from the Food Industry in Morocco,” by Yamina Benhari; “Understanding Moroccan Youth Values and Westernization Process through the Entertainment Industry," byYasmina El Fethouni; and “Understanding Moroccan Consumers Consumption for Luxury Goods,” by Meryem Khaled.

Ahmed Driouchi and Nada Zouag

Ahmed Driouchi, Dean and Director of the Al Akhawayn University Institute for Economic Analysis and Prospective Studies, has published an op-ed in the Moroccan newspaper L'Economiste entitled "Les universités, moteurs de développement régional" (L'Economiste, May 12, 2011, pp. 34-35), based on the article he and Al Akhawayn University alumna Nada Zouag (BBA, Class of 2004) co-authored, entitled “Local Universities as Engines for Innovation and Regional Development in Southern Economies with Reference to Morocco.” The original paper was deposited on the Munich Personal RePEc Archive (MPRA) on May 5, 2011, and can be viewed at http://mpra.ub.uni-muenchen.de/30705/. To view the May 12 L'Economiste op-ed, click here

Nicolas Hamelin

Al Akhawayn University Professor Nicolas Hamelin has won a research award from the International Academy of Business & Public Administration Disciplines, for “Understanding and Fighting Corruption: The Use of Social Marketing – the Case of Morocco.” The award certificate (click here to view) was presented at the Academy’s conference in New Orleans, Louisiana, October 24-26, 2010.

Ahmed Driouchi, and Karim Malki

A new paper entitled “Transforming Uncertainties into Risks and Poverty Alleviation: Lessons Learnt from the Successful Rescuing of Miners in Chile," by Dean of the Al Akhawayn University Institute for Economic Analysis and Prospective Studies, Ahmed Driouchi, and Karim Malki (Al Akhawayn BBA, Class of 2009; MS Corporate Finance, Class of 2010) is available for download at http://mpra.ub.uni-muenchen.de/30486/1/MPRA_paper_30486.pdf. The paper draws a parallel between the extraction of the 33 Chilean miners and poverty alleviation, and invites governments, NGOs, and international organizations to reshape their action plans and poverty alleviation projects to account for the lessons learned from the Chilean case.

Nicolas Hamelin-Meriem Ellouzi-Andrew Canterbury

A new paper entitled “Consumer Ethnocentrism and Country-of-Origin Effects in the Moroccan Market,” by Al Akhawayn University professor Nicolas Hamelin, Al Akhawayn MBA graduate Meriem Ellouzi (Class of 2010), and Al Akhawayn professor Andrew Canterbury will be published in a forthcoming issue of the Journal of Global Marketing (Volume 24, Number 3, 2011).