Al Akhawayn University in Ifrane - Spotlights


IEAPS Dean Shares Analysis of the World Bank 2017 Memorandum about the Moroccan Economy

Dr. Ahmed Driouchi shared his reading and his understanding of what is "the heart" of the analysis and discussion contained in the World Bank 2017 Memorandum about the Moroccan economy. It is mainly related to the concept and application of Total Factor Productivity (TFP) that is well known to economists. TFP accounts, captures and reveals institutional and technological progress that has been accompanying a given economy over time.

As mentioned on this Presentation, TFP has been decreasing during the last years implying that more efforts need to be devoted to the components of the intangible wealth. This targets education and research besides social capital and institutional capital. For these components investments in human resources with continuous skill enhancement through dynamic updating of both regular and vocational education are keys for improving TFP.


AUI Alumna Develops MailQuantum Application

Mandine Zaynab, graduate of AUI’s Class of 2015, has recently developed a user-friendly email marketing application, MailQuantum, with the ITS company, Markanel. The app was launched on May 11th, 2017 and allows businesses, organizations, and individuals to create emails and monitor campaigns in real time. MailQuantum was designed to operate in a “software as service” model, thereby being accessible from all electronic devices.

To test the MailQuantum application for free and evaluate its features, please click on the following link:

SHSS Professor Publishes Volume on Moroccan History

Dr. Ali Azeriah of the School of Humanities and Social Sciences translated to English a new publication, entitled History of Morocco: A Work of Synthesis and Update. The Royal Institute for Research on the History of Morocco published the volume in order to allow for a reappraisal of the country’s history. 

Dr. Jourdini Appointed North Africa Region Coordinator for IASAS

Dr. Mustapha Jourdini, Dean of Student Affairs, has been officially appointed to the position of North Africa Region Coordinator for the International Association of Student Affairs and Services (IASAS).  

In this position, Dr. Jourdini will coordinate between and among member universities in North Africa. Additionally, Dr. Jourdini will be responsible for sharing the best university practices to promote student success with colleagues from around the globe.

President Ouaouicha Leads Panel at Fes Festival of World Sacred Music

The Fes Festival of World Sacred Music is an annual event designed for the purpose to initiate and maintain dialogue regarding what we as humans and societies consider sacred, through both forums and the musical arts. This year’s festival was centered on water, as a source of inspiration and as a fundamental component of all life on earth. The festival utilized water as a symbol through which to understand art and to nourish our environment and ourselves.

As part of the 23rd edition of the Fes Festival of World Sacred Music, President Driss Ouaouicha, presided over a panel entitled: “Water for Sustainable Development.” This panel addressed the need to place water as a priority in future development endeavors.