Al Akhawayn University in Ifrane - Spotlights

Spotlights

A New Publication by SSE Professor, Dr. Ahmed Aly, in the prestigious “Microbiological Research” Journal

Dr. Ahmed Aly, from the School of Science and Engineering at AUI, published a research article entitled “Mitochondrial Spermidine Synthase is Essential for Blood-stage growth of the Malaria Parasite,” in the prestigious “Microbiological Research” journal (Q1 journal, impact factor: 5) as a senior and a corresponding author. This paper was co-authored by Mohd Kamil, Umit Kina, Gozde Deveci, Sevim Akyuz, and Ilknur Yilmaz from Aly lab in Beykoz Institute of Life Sciences and Biotechnology in Istanbul, Turkey. This research article represents the first discovery of an enzyme that can synthesize polyamines in the mitochondria of any eukaryotic cell. This study concluded that drugs targeting Spermidine Synthase enzyme in the mitochondrion would be successful in inhibiting the malaria disease by killing the malaria parasites in the blood.

More details can be found at: https://www.sciencedirect.com/science/article/abs/pii/S094450132200221X?via%3Dihub

New Articles by the SBA Professor Muhammad Ikram

1- Dr. Muhammad Ikram, assistant professor at the AUI School of Business Administration, published the research article entitled “Analysis of Consumers’ Electric Vehicle Purchase Intentions: An Expansion of the Theory of Planned Behavior” in the prestigious, Sustainability Journals indexed by Web of Science (#2 ranked in the Sustainable Development category globally, SSCI, 3.889 Impact factor). 

In this study, Dr. Ikram and co-author Tuğba Yeğin investigated the behavior behind consumers’ low intention to purchase electric vehicles (EV) and how behavioral factors facilitate the adoption of EVs. In this study, Dr. Ikram intended to answer the grand question: “What patterns of behavior affect consumers’ intentions to purchase EVs in Turkey?”
Previous research on the subject failed to take into account behavioral factors. By expanding on the Theory of Planned Behavior (TPB) framework (subjective norm (SN), attitude (AT), and perceived behavioral control (PBC)) with the environmental concerns (EC) and green trust (GT) constructs Dr. Ikram and Dr. Yeğin were able to fill this research gap. This unique study is the first in Turkey to use EC and GT to determine electric vehicle intention to purchase (EVPI). This study also contributes to findings that would reduce the responsibilities of Turkey’s individuals, politicians, responsible managers, and energy and automotive sector managers. It would allow these groups to access information more quickly and to incorporate the behavioral structures of consumers into all incentive and awareness strategies for the adoption of EVs.

More details about the article can be found at: https://www.mdpi.com/2071-1050/14/19/12091

 

2- Dr. Muhammad Ikram, assistant professor at the AUI School of Business Administration, published the research article, “Developing a Sustainable Omnichannel Strategic Framework toward Circular Revolution: An Integrated Approach,” in the prestigious Sustainability journal (#2 ranked in the Sustainable Development category globally, Web of science SSCI, 3.889 Impact factor)

This study is a conceptual extension to the existing literature on Omnichannel strategies, quality of integration (INQ), and Omnichannel Marketing (OM). This study presents reasons for managers to provide INQ in an omnichannel environment to increase brand equity, with an empirical application. In addition, the most important benefit of this research is that it shows brand owners and managers, and brand marketers a way to set up the omnichannel system toward a circular revolution. This research is the first to study components of the relationship between INQ and Brand Equity (BE) in the context of OM.

More details about the article can be found at: https://www.mdpi.com/2071-1050/14/18/11578

A new Publication by Dr. Saad Boulahnane

Dr. Saad Boulahnane from The Language Center at Al Akhawayn University published a paper titled, “Moral values in Indonesian primary school thematic textbooks: the marrying of language appraisal and moral foundation theories,” in Education 3-13 journal, Routledge, Francis & Taylor on September 19, 2022. Dr. Boulahanane co-authored the paper with Sri Imelwaty, Fahmi Gunawan, St Kuraedah, WiwikMardiana, and Dian Eka Chandra Wardhana.  

The aim of this paper is to analyze how the main characters of stories in primary school textbooks in Indonesia represent moral values. The researchers looked at how characters’ reactions towards various social situations and how their positive or negative language reinforced various individualizing and binding foundations. Individualizing foundations promote values for individuals, such as care and fairness, while binding foundations unite individuals to their greater social groups, such as loyalty and authority. Through the combination of language appraisal and moral foundation theory, the team of researchers examined the present implications of perpetuating certain ideologies in children's textbooks. This article aimed to build on previous studies done on students using English language textbooks by examining the effects of using textbooks in students’ native language. 

 

 

New publications by Dr. Muhammad Ikram, Assistant Professor at the AUI School of Business Administration (SBA)

 

1- Dr. Muhammad Ikram Publishes a Co-authored Paper entitled “Do Companies Adopt Big Data as Determinants of Sustainability: Evidence from Manufacturing Companies in Jordan”. 

Dr. Muhammad Ikram, Assistant Professor at the AUI School of Business Administration (SBA), published the article, “Do Companies Adopt Big Data as Determinants of Sustainability: Evidence from Manufacturing Companies in Jordan.” It was published in the prestigious, Global Journal of Flexible Systems Managementindexed by ABS, ABDC, and Scopus. 

The study examines how the model of technology–organization–environment impacts the intention to adopt Data Analytics (BDA). Furthermore, the study provides additional insight into the relationship between intent and actual use of BDA in the context of risk perception, as well as the influence of intent of actual use of BDA on sustainable development. The study found that two constructs, top management support, and competitive pressure, have a significant effect on the intention to adopt BDA. Furthermore, the study found no significant moderating effect for the perceived risk of BDA on the relationship between intention to use BDA and actual usage. Finally, the study revealed that the intention to use BDA had a considerable impact on its actual use. Our main findings provide a deeper understanding of the enablers of BDA adoption through the development of a framework that includes direct and moderating constructs. 

More details about the article can be found at: https://doi.org/10.1007/s40171-022-00313-0 

 

2- Dr. Muhammad Ikram Publishes a Co-authored Paper on Performance Evaluation of Green Furniture Brands in the Marketing 4.0 Period: An Integrated MCDM Approach  

Dr. Muhammad Ikram, Assistant Professor at the AUI School of Business Administration (SBA), has published an article titled “Performance Evaluation of Green Furniture Brands in the Marketing 4.0 Period: An Integrated MCDM Approach.” The article has been published in the prestigious Sustainability journal (#2 ranked in the Sustainable Development category globally) and has a 3.889 impact factor. 

Our study aims to make important contributions to the literature on green marketing, green furniture brand performance, and marketing 4.0. First, the literature lacks the Green 4P and Marketing 4.0 integration. With this study, we helped green furniture brands discover their shortcomings while providing them with the opportunity to evaluate themselves in the eyes of consumers. With the findings of our empirical analysis, we aim to facilitate the application part of Green 4P, which is difficult for green furniture brand managers to successfully implement. In addition, we aim to offer green furniture brands more sustainable, environmentally friendly, and green production and sales methods with the magnificent technological benefit of Marketing 4.0.  

More details about the article can be found at: https://www.mdpi.com/2071-1050/14/17/10644  

New Role of Dr. Muhammad Ikram as Academic editor of “PLOS ONE Journal” (SCI/3.752)

Dr. Muhammad Ikram, Assistant Professor at the AUI School of Business Administration (SBA), has been appointed Academic Editor of "PLOS ONE" journal.

PLOS ONE is an inclusive journal community working together to advance science for the benefit of society, now and in the future. Founded with the aim of accelerating the pace of scientific advancement and demonstrating its value, we believe all rigorous science needs to be published and discoverable, widely disseminated and freely accessible to all. The research PLOS ONE publish is multidisciplinary and, often, interdisciplinary. PLOS ONE accepts research in over two hundred subject areas across science, engineering, medicine, and the related social sciences and humanities. We evaluate submitted manuscripts on the basis of methodological rigor and high ethical standards, regardless of perceived novelty. 

More details on editorial board of PLOS ONE journal can be found at:

https://journals.plos.org/plosone/static/editorial-board