Al Akhawayn University in Ifrane - Spotlights


A Delegation from SHSS Visited the Arab MAghreb Union for Future Cooperation

A delegation from Al Akahwayn University's School of Humanities and Social Sciences, led by Dean Asmae Abbas, composed of Dr. Nizar Messari, Dr. Paul Love, and Dr. Djallil Lounnas, paid a visit to the Arab Maghreb Union Secretary General.  During this visit, both parties exchanged venues for cooperation between Al Akhawayn University and UMA, in preparation for an official visit of the UMA Secretary General, Dr. Tayeb Baccouche to Al Akhawayn University this January for an official MOU signature.


Dr. Muhammad Ikram and his Undergraduate Students Published an Article in International Journal of Grey Systems

Dr. Muhammad Ikram, a full-time professor at the Al Akhawayn University (AUI) School of Business Administration (SBA), and BBA student ADEL Zineb, Zineb FILALI, and Ismael El Otmani published an article titled "Effects of COVID-19 on Population, Economic Growth, Logistics Performance, and Quality Management in Africa: Grey Relational Analysis” in the International Journal of Grey Systems.

The research aims to examine the emerging repercussions of the COVID-19 pandemic on population, GDP (Gross Domestic Product), logistics performance, and ISO 9001 certification in most affected African countries: South Africa, Morocco, and Tunisia. The innovative Grey Relational Grade (GRG) modeling approach was applied to analyze the interdependent relationship between COVID-19, economic growth, quality and logistics performance. Furthermore, the authors implemented the conservative (maximin) approach to identify which one of the top three most impacted COVID-19 African nations had the least intensifying effects. The data utilized in the research was obtained from several databases and examined in 2021. The results indicate that the pandemic has a tremendous undesirable influence and impact on the population, GDP, logistics performance, as well as ISO 9001 certification in all three considerably impacted African nations. Whereas South Africa was recorded the most affected in terms of the population due to a high number of fatalities. Moreover, the country has demonstrated substantial negative correlations between COVID-19 and logistic performance, whereas Tunisia and Morocco's GDP showed a downward negative trend due mainly to global trade flow constraints. Besides, in all the countries covered in this research, the number of ISO 9001 certificates has declined dramatically. The study outcomes generate much-needed policy recommendations for international organizations, decision-makers and world governments to consider implementing immediate reparative interventions and emergent action plans to protect economic systems from further losses, as well as to improve the logistics, economic, and quality performances. This research pursues a multidimensional structure and explores the emerging impacts of the pandemic on economic growth, population, logistical performance as well as the process of quality production.


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A research paper, co-authored by AUI alumnus and professors, awarded the Third Best Research Paper Prize in the 13th Global Islamic Marketing Conference

Upon their participation in the 13th Global Islamic Marketing conferenceDrs. Youssef Chetioui and Hind Lebdaouifrom the Al Akhawayn University (AUI) School of Business Administration (SBA), and MBA Alumnus Yassine Errachid, were awarded the 3rd Best research paper Prize for their essay entitled “Organizational justice, employee empowerment and innovative behavior in the post-COVID era: evidence from a Majority-Muslim country.” 

The annual conference, held by the International Islamic Marketing Association (IIMA) in Istanbul Ticaret University in Istanbul, is meant to promote the values of the IIMA. The IIMA was established to create more humane world markets and give control back to the consumer. It aims to achieve this through teaching and promoting the theory and practice of Islamic MarketingSelected papers from the 13th Global Islamic Marketing conference will be published in Springer Proceedings in Business and Economics indexed by Scopus. 

Dr. Aziz El Hassani, Lecturer at the AUI Language Center, co-authors a Book Chapter in The Routledge Handbook of Media Education Futures Post-Pandemic


Dr. Aziz El Hassani, a lecturer at the Language Center at Al Akhawayn University, recently co-authored a chapter in the newly released book “The Routledge Handbook of Media Education Futures Post-Pandemic” (ed. YontyFriesem et al., 2022). The chapter, titled, Librarians and information literacy instruction in Morocco, Italy, and France during the pandemic Reflecting on Challenges and Future Opportunities” was written by three instructors from different American-style liberal arts institutions outside the United States (Morocco, Italy, and France) who shared how the pandemic impacted their work.

The authors reflected on the pandemic's educational challenges and how each institution required a different responseDespite all of this, the pandemic offered them possibilities for new initiatives and collaborations between librarians and facultyThey detailed how these collaborative efforts were developed in order to enrich the student learning experience in the classroom. In conclusion, these three instructors used this chapter to describe how librarians’ roles may be impacted in the long term, the necessity of establishing and formalizing new roles for librarians, and whether these positions should remain post-pandemic.  


More details about the book chapter can be found at:  





Prof Muhammad Ikram has been Ranked in Top 2% World’s Scientists Ranked by Elsevier B.V & Stanford University, USA


Dr. Muhammad Ikram, assistant professor at the AUI School of Business Administration, is ranked in the top 2% of scientists in the world as published by Elsevier/Stanford University, USA. This is an additional honor as Dr. Ikram is the only researcher in the Management & Business field in Morocco. 

Scientists are classified into 22 scientific fields and 176 sub-fields. Field and subfield-specific percentiles are also provided for all scientists with at least 5 papers. The selection is based on the top 100,000 scientists by c-score (with and without self-citations) or a percentile rank of 2% or above in the sub-field. 195,605 scientists are included in the career-long database and 200,409 scientists are included in the single recent year dataset. This version (4) is based on the Sept 1, 2022, snapshot from Scopus, updated to end of the citation year 2021. This work uses Scopus data provided by Elsevier through ICSR Lab (

Citation: Ioannidis, John P.A. (2022), “September 2022 data-update for "Updated science-wide author databases of standardized citation indicators"”, Mendeley Data, V4, doi: 10.17632/btchxktzyw.4