Al Akhawayn University in Ifrane - Spotlights


Dr. Stefano Bigliardi, Associate Professor at SHSS, Published two Books by Cambridge University Press

Dr. Stefano Bigliardi, Associate Professor at the School of Humanities and Social Sciences has recently had two of his books published by Cambridge University Press. His two latest books, “New Religious Movements and Science” and “Islam and Science: Past, Present, and Future Debates” in co-authorship with Prof. Nidhal Guessoum, American University of Sharjah are important contributions to the fields of religious and science studies. 

“Islam and the Sciences: Past, Present, and Future Debates” aims to give readers a general overview of the wide and rich scope of interactions of Islam with the sciences, including past disputes, current challenges, and future outlooks. 

While “New Religious Movements and Science”shows how New Religious Movements variously conceptualize science and provides readers with an overview of the scholarly conversation surrounding this phenomenon. 

More details about the book can be found at: 


AUI's SSE Students, Co-supervised by Dr. Chtouki and Dr. Benamar, Published a Reaserch paper in the Springer eBook of March 2023.

Dr Yousra Chtouki Assistant professor from SSE along with Dr Nabil Benamar Adjunct professor have co supervised a research paper with Undergraduate SSE engineering students Basma Jaafar, Hamza Kamal and Fatima Zahra Belhadj. The paper entitled “On the Management of Universities Exchange Programs: A Decision Aid Case Study” 

The case study was a result of the students’ data analysis project implemented on AUI’s data provided by the office of international programs. The paper was presented in the IEEE Data Analysis conference ICdata22 back in May 2022 , later submitted and accepted as a valuable addition to be included in the Springer eBook titled   Innovations in Smart Cities Applications Volume 6 pp 404–414 in March 2023. 

A Delegation from SHSS Visited the Arab MAghreb Union for Future Cooperation

A delegation from Al Akahwayn University's School of Humanities and Social Sciences, led by Dean Asmae Abbas, composed of Dr. Nizar Messari, Dr. Paul Love, and Dr. Djallil Lounnas, paid a visit to the Arab Maghreb Union Secretary General.  During this visit, both parties exchanged venues for cooperation between Al Akhawayn University and UMA, in preparation for an official visit of the UMA Secretary General, Dr. Tayeb Baccouche to Al Akhawayn University this January for an official MOU signature.


Dr. Muhammad Ikram and his Undergraduate Students Published an Article in International Journal of Grey Systems

Dr. Muhammad Ikram, a full-time professor at the Al Akhawayn University (AUI) School of Business Administration (SBA), and BBA student ADEL Zineb, Zineb FILALI, and Ismael El Otmani published an article titled "Effects of COVID-19 on Population, Economic Growth, Logistics Performance, and Quality Management in Africa: Grey Relational Analysis” in the International Journal of Grey Systems.

The research aims to examine the emerging repercussions of the COVID-19 pandemic on population, GDP (Gross Domestic Product), logistics performance, and ISO 9001 certification in most affected African countries: South Africa, Morocco, and Tunisia. The innovative Grey Relational Grade (GRG) modeling approach was applied to analyze the interdependent relationship between COVID-19, economic growth, quality and logistics performance. Furthermore, the authors implemented the conservative (maximin) approach to identify which one of the top three most impacted COVID-19 African nations had the least intensifying effects. The data utilized in the research was obtained from several databases and examined in 2021. The results indicate that the pandemic has a tremendous undesirable influence and impact on the population, GDP, logistics performance, as well as ISO 9001 certification in all three considerably impacted African nations. Whereas South Africa was recorded the most affected in terms of the population due to a high number of fatalities. Moreover, the country has demonstrated substantial negative correlations between COVID-19 and logistic performance, whereas Tunisia and Morocco's GDP showed a downward negative trend due mainly to global trade flow constraints. Besides, in all the countries covered in this research, the number of ISO 9001 certificates has declined dramatically. The study outcomes generate much-needed policy recommendations for international organizations, decision-makers and world governments to consider implementing immediate reparative interventions and emergent action plans to protect economic systems from further losses, as well as to improve the logistics, economic, and quality performances. This research pursues a multidimensional structure and explores the emerging impacts of the pandemic on economic growth, population, logistical performance as well as the process of quality production.


For a full read visit the below link:

A research paper, co-authored by AUI alumnus and professors, awarded the Third Best Research Paper Prize in the 13th Global Islamic Marketing Conference

Upon their participation in the 13th Global Islamic Marketing conferenceDrs. Youssef Chetioui and Hind Lebdaouifrom the Al Akhawayn University (AUI) School of Business Administration (SBA), and MBA Alumnus Yassine Errachid, were awarded the 3rd Best research paper Prize for their essay entitled “Organizational justice, employee empowerment and innovative behavior in the post-COVID era: evidence from a Majority-Muslim country.” 

The annual conference, held by the International Islamic Marketing Association (IIMA) in Istanbul Ticaret University in Istanbul, is meant to promote the values of the IIMA. The IIMA was established to create more humane world markets and give control back to the consumer. It aims to achieve this through teaching and promoting the theory and practice of Islamic MarketingSelected papers from the 13th Global Islamic Marketing conference will be published in Springer Proceedings in Business and Economics indexed by Scopus.