Mission

The School of Business Administration at AUI is an academic institution of higher education where qualified faculty and staff members conduct interdependent training, research and consulting programs. Such activities are expected to generate and develop skills, abilities and knowledge needed by actual and future generations of entrepreneurs and managers. This expresses the devotion of the SBA to the promotion of specific means and information in response to the continuous challenges facing different businesses in relation to their environments. This vision is strengthened with the mission statement of Al Akhawayn University.

The primary goals of the SBA include the following: Provision of skills, knowledge, and information to assist in the integration of businesses and markets, Researching methods of improving business operations and their relationships with other markets and businesses (Research and continuing education), Contribution to the interdisciplinary educational and research programs.