School of Business Administration

The School of Business Administration


Message from the Dean

Welcome to the School of Business Administration –SBA.

The SBA is dedicated to educating tomorrow’s managers and leaders based on the American, Liberal Arts educational model that develops the competencies of individuals capable of rational independent judgment. In the undergraduate, graduate, and executive programs we offer, our students acquire a solid grasp of theories, techniques, and practices that prepare them for positions in local and global business environments.

Our Bachelor of Business Administration –BBA– develops a foundation for lifelong education and growth. The strength of the BBA is based not only on the foundation in general business administration but also on the development of critical thinking, entrepreneurial, and communication skills, and on providing concentration courses in finance, international business, logistics, management, and marketing that support solving challenging business problems.

We strongly believe in market-oriented education. Our international faculty members come not only from academia but also from the industry. They hold Ph.D. degrees from reputable institutions and/or are certified professionals with extensive industry experience. They offer a wealth of theoretical and practical knowledge with international experiences that enrich the students’ personal, academic, and professional lives.

We pride ourselves on being the leading Moroccan Business School adopting an American, Liberal Arts educational model and on being the first Moroccan Business School to have achieved EFMD's EPAS accreditation for our BBA program.

You are very welcome to contact us for further information or to schedule a campus visit.


Sincerely yours,

Dr. Abdelhamid Hamidi Alaoui

Interim Dean, SBA (August 2017 to date)


Vision, Mission, Values

Mission: Our mission is to shape future ethical, successful managers and leaders with a local and global perspective.

Vision: SBA To become the leading internationally accredited school in business and management education in Morocco


About the School

Our degree offerings include: