About the school

Thank you for your interest in the School of Business Administration.  Your path to success starts here.

Our vision: To become the leading accredited school in business and management education in Morocco and North Africa. 

Our mission: To shape future ethical, successful managers and leaders with a local and global perspective.

Our values: 

• Leadership: Dare to energize and inspire people towards the achievement of strategic goals.
• Integrity:  Consistently applying policies and procedures and adhering to the highest ethical standards.
• Human development:  An organizational culture that is driven by students’ success and human development.
• Diversity:  Actively include and value different social and multicultural backgrounds.
• Passion for Excellence:  A drive for quality and innovation.