Al Akhawayn University in Ifrane - Visiting Professor Discusses Strategic Plan Development

Visiting Professor Discusses Strategic Plan Development


Ifrane, March 28, 2012 – Charles Pineno, visiting professor of accounting from Shenandoah University, is meeting with different units at Al Akhawayn University between March 26 and April 4, 2012. Pineno will be guest lecturer in accounting and strategic management courses for students and faculty. He will also be meeting with the executive MBA and part-time MBA students in Al Akhawayn Executive Education Center in Casablanca. 

“I appreciate the opportunity to speak at Al Akhawayn University. I have been on campus for a short period of time, but I am proud to be associated with Al Akhawayn,” Said Charles Pineno. 

Part of Professor Charles Pineno’s program was his presentation to University executives, managers, and strategic plan committee members on Sustainability Reporting by Universities: A Separate Category within the Balanced Scorecard Based on Key Drivers through a Mapping Strategy. Pineno discussed the benefits of the Balanced Scorecard drawing attention to the different aspects and categories it involves, such as sustainability perspectives and measurements. He also discussed how using the Balanced Scorecard makes the accomplishment of strategic goals systematic and consistent. 

“This system offers a possibility for organizations to translate sustainability vision and strategies into action plans,” said Pineno. 

Charles Pineno is a full professor of Accounting and Braun Chair in Accounting at the Harry F. Byrd Jr. School of Business, in Shenandoah University. He received his PhD in Business Administration from Pennsylvania State University in 1979. He has over twenty five years of teaching and research experience. In 2010, he received the Byrd Excellence in Teaching Award. He has published over 20 articles in top tier business refereed journals. He also published a book on cost accounting. His areas of expertise are cost accounting and the Balanced Score Card.   

Al Akhawayn University developed its Strategic Plan 2010-2014 outlining seven priorities and re-affirming the University’s mission. The plan’s priorities aim at reinforcing the American educational system at the University, grounded in the liberal arts tradition, and to produce graduates ready to play leading roles in an increasingly globalized Moroccan and world economy. It emphasizes human capital development, internationalization, and the need to continuously improve the quality of the University’s programs, students, faculty, governance, and more. The plan also readies Al Akhawayn University to gain international accreditation, validating its programs and processes in a transparent fashion to recognize and reward excellence, and produce graduates able to enhance Morocco and engage the world.