Al Akhawayn University in Ifrane - Al Akhawayn Business Students Win National Marketing Prize (2)

Al Akhawayn Business Students Win National Marketing Prize (2)

Ifrane, November 16, 2011 – A team of four Al Akhawayn students won the Marketing Prize in the "Tournoi de Gestion" (Management Tournament), a national Moroccan business competition, held on November 3, 2011 in Casablanca.

Under the supervision of Harit Satt, Lecturer of Accounting at Al Akhawayn University, students Nada Lahrech (’12), Naoufal Loukane (’12), Hicham Stephane Guennouni (’12), and Mehdi Bouamama (’12) represented the Al Akhawayn School of Business Administration in the competition, and competed against seven other teams from different Moroccan business schools and higher education institutions.


"It was an honor for me to coach Al Akhawayn students for this competition. We were very happy to bring a trophy to our university, but our real pride is that we confirmed, one more time, our students’ positioning in Morocco," said Satt.

Organized by the Institute of Chartered Accountants of the Regional Council of Casablanca (l'Ordre des Experts-Comptables du Conseil Régional de Casablanca ) at the headquarters of the Casablanca Stock Exchange, the competition created a virtual business environment in which the teams own different companies competing against each other within a market for the sale of boats. Each team had to make business decisions based on three challenges: profitability, marketing, and treasury. The decisions ranged from general ones such as the investment in machinery and equipment, to specific ones such as the percentage of sales commission.

The competition was a good opportunity for the participants to compare their theoretical business knowledge against real-world experience, and to meet with scholars and business professionals.

Al Akhawayn business students have participated in several national and international competitions and have won considerable prizes. Al Akhawayn School of Business Administration is also one of the top business schools in Morocco, and has, earlier this year, earned accreditation for its Bachelor of Business Administration (BBA) from the European Foundation for Management Development (EFMD) Program Accreditation System (EPAS). The BBA program is the first in Al Akhawayn’s School of Business Administration to be accredited, and is the first program in Morocco and Africa to be accredited by EPAS.

For more information about the competition, click here.