Al Akhawayn University in Ifrane - Inholland University Visit

Inholland University Visit


The Communication Studies program, with the support of the School of Humanities and Social Sciences, received last week guest speakers from InHolland University of Applied Sciences in the Netherlands. In 2010, Al Akhawayn University and INholland University of Applied Sciences signed a Memorandum of Understanding to encourage and facilitate the internationalization of higher education. Since then, the universities have engaged in faculty exchange through which the visiting professors delivered guest lectures related to the field of communication studies. Recently, professors Kenza Oumlil and Abderrahim Agnaou visited InHolland University during their International Week and participated as guest speakers.


On Wednesday April 3,, Professors Willy Geurts and Wim Honders arrived to Al Akhawayn University campus. The following days, they delivered stimulating lectures on a number of communication studies courses on the topics of visual communication, magazine production, city branding and communication, and on the multisensory in communication. Communication Studies students particularly appreciated the opportunity of learning technical as well as creative skills of media production from professors with extensive industry experience in the Netherlands.


The cooperation with InHolland University in the Netherlands has also involved student exchange in the past, as well as a joint research project. The Communication Studies program and the School of Communication, Media & Music of InHolland University have discussed during their visit future collaboration and the continuation and enhancement of the cooperation between both universities.