Executive Education Center

Executive Education Center

Concentration in Marketing

Concentration in Marketing

An MBA concentration in Marketing is designed for those students who wish to be involved in the management of marketing activities. Emphasis is placed on basic concepts of marketing operations and strategic planning. This concentration prepares students to help organizations decide which products and services it should provide, as well as guidance on consumer demographics and product or service promotion, pricing and sales generation. 

Choose three courses from the following: 

Course Code

Course Name

MKT 5306

International Marketing

MKT 5307

Marketing Research

MKT 5308

Services Marketing

MKT 5309

Strategic Market Planning

MKT 5310

Advertising and Promotion Management

MKT 5315

Product Management and Marketing

MKT 5316

Advanced Consumer Behavior

MKT 5399

Special Topics in Marketing