Al Akhawayn University in Ifrane - Bachelor of Business Administration

Bachelor of Business Administration



The Bachelor of Business Administration (BBA) program complements the broad educational objectives reflected in the AUI core curriculum. The purpose of the BBA program is to prepare students for positions of leadership in the business, professional and public sectors of a global economy. Additionally, it provides instruction of the highest quality that serves as a model for other universities interested in developing a globally focused business program. AUI maintains a highly qualified faculty who are committed to teaching excellence and keeping abreast of new developments through scholarly research and direct involvement with business and economic community. 

Undergraduate instruction in business is consistent with modern management education principles and serves the objectives of the nation, which include rapid economic growth, social justice, political and economic freedom, and international cooperation. The BBA program provides a broad education and general exposure to the complex relationships between government, business and consumers. In upper-level studies, students receive a concentrated education in the following specialized areas: finance, management, marketing, and international business.



For the degree of Bachelor of Business Administration (BBA), one of the following concentrations may be selected, in addition to Multidisciplinary Minor in Leadership:

  • Finance
  • Marketing
  • Management
  • International Business
  • Logistics and Supply Chain Management


Download the SBA Program Sheets 2019-2020

Download the SBA Program Sheets 2017-2019

Download the SBA Program Sheets 2015-2017 | Course sequence Catalog (2015 - 2017)

Download the SBA Program Sheets 2013-2015

Download the SBA Program Sheets 2011-2012

Download the SBA Program Sheets 2008-2010

Download the SBA Program Sheets 2005-2007