Undergraduate Course Descriptions

Marketing (MKT)

MKT 3301 Principles of Marketing 3(3-0)
Pre-requisites: ACC 2302 and ECO 2302; or ACC 2301 and EGR 2302

This is a survey of the marketing process from a manager's perspective. Includes an analysis of marketing activities designed to provide products and services to customers. Topics include the marketing environment, consumer buying habits and motives, regulations and advertising strategy.

This is a Business Major Common Core Course the BBA
This is Business Minor for Social Science Majors
This is a Foundation Course in the MBA program

MKT 3302 Advertising and Promotion Management 3(3-0)
Pre-requisite: MKT 3301

It is an overview of the broad fields of advertising and promotion management. Topics include managing promotional operations, advertising, public relations, personal selling and sales promotion. Emphasis is on how promotional campaigns are planned, created and budgeted; and how these campaigns can inform buyers, change attitudes and increase sales.

This is a Concentration Course in Marketing the BBA
This is a Minor in Marketing for Business Majors for the BBA

MKT 3303 Consumer Behavior 3(3-0)
Pre-requisite: MKT 3301

It teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding of consumer behavior and application of these behavior concepts to marketing decision-making.

This is a Concentration Course in Marketing the BBA
This is a Minor in Marketing for Business Majors for the BBA

MKT 3399 Special Topics in Marketing 3(3-0)
Pre-requisite: Junior Classification

Specially scheduled readings on significant issues or topics relevant to marketing.

This is a Concentration Course in Marketing the BBA

MKT 4304 Marketing Research 3(3-0)
Pre-requisites: MKT 3301 and one of the following: GBU 3301, SSC 2401, MTH 3301

It provides tools for marketing decision-making, considers the definition of research problems, selection of projects, analysis of data, and data analysis techniques, and includes problem formulation, research design, alternative methods of data collection including data collection instruments, statistical sampling and field operation.

This is a Concentration Course in Marketing the BBA
This is a Minor in Marketing for Business Majors for the BBA

MKT 4305 Marketing Management 3(3-0)
Pre-requisites : MKT 3301, GBU 3301, and MGT 3301

It covers the planning and execution of marketing activities from the managerial viewpoint. Emphasis on determining the basic product or service market analysis, price policies, product promotion, sales force management, sales analysis, and physical distribution with logistics systems.

This is a Concentration Course in Marketing the BBA
This is a Minor in Management for Business Majors for the BBA
This is a Minor in Marketing for Business Majors for the BBA

MKT 4306 International Marketing 3(3-0)
Pre-requisite: MKT 3301

Survey of international marketing: world markets, political restraints in trade, marketing practices, international logistics and advertising.

This is a Concentration Course in Marketing the BBA
This is a Concentration Course in International Business the BBA
This is a Minor in International Business for Business Majors for the BBA
This is a Minor in Marketing for Business Majors for the BBA