Undergraduate Course Descriptions

Management Information Systems (MIS)

MIS 3301 Management Information Systems 3(3-0)
Pre-requisites: CSC 1400 and MGT 3301

It introduces basic information systems concepts and computer-based technologies. Emphasis is on understanding the role of information in the business organization, and how available computer-based technologies enable the manager to exploit and manage information and enhance the success of the firm.

This is a Business Major Common Core Course for the BBA

MIS 3302 Managing the Information Resource 3(3-0)
Pre-requisites: MGT 3301 and MIS 3301 or Special Permission

Covers managerial and organizational issues involved in operating a firm. The role of automated information processing, automated support processes, and management information systems is reviewed. Planning the development, direction and control of computer information systems is examined.

This is an International Business Concentration Course for the BBA

MIS 4311 e-Marketing 3(3-0)
Pre-requisite: MIS 3301 or Special Permission

Developments in information and communication technology (ICT), such as broadband, mobile communications and the Internet, have changed the world of business (the norms, forms, processes and boundaries). It is influencing, determining, and reflecting structural changes in the way business organizations conduct their marketing activities. Marketing provides an important interface between customers and organizations which is being radically influenced by electronic media. Increasingly, enhanced communication with customers has become pivotal to the success of business activities. Networks, mobility, innovation, interaction and flexibility have become central to any marketing plan. Marketers have to adapt or reinvent their tools to design, promote and deliver value packages. This course exposes the students how the new ICT can be used to develop and improve the activities of marketing (e-Marketing) that cut costs, increase revenue and reduces time of marketing across the globe. This course attempts to study these issues with an objective to:

• Stimulate thinking on marketing in context of information economies
• Understand and analyze the implications of the use of the electronic media for business to consumer, and business to business marketing
• Understand the convergence of marketing functions in the digital environment
• Identify the obstacles to the development and implementation of e-marketing programs

This is a Marketing Concentration Course for the BBA

MIS 3399 Special Topics in Information Systems 3(3-0)
Pre-requisite: Junior classification

Specially scheduled readings on significant issues or topics relevant to management of information systems.